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Bsquared Customer Review Process
Bsquared's newsletter is titled - "Customers, are you thinking what they're thinking?". This is where we share insights and good practices in B2B customer management. Register for the next edition here. more...

Customer comments and case studies

The best people to talk to about Bsquared and the value we deliver are our customers. We are very happy to arrange reference meetings and for you to talk to them. Please do not hesitate to ask if you would like to take up this offer.

For obvious reasons not all of our customers want to broadcast their customer relationship change programmes on our website, but here are a few representative comments and case studies.

Harry Watson, Business Director, IFS Defence


Harry Watson of IFS Defence


Harry Watson runs the UK division of IFS Defence where he was the executive responsible for the CRp project. Here he summarises the benefits gained from their first implementation in the company. Listen to the full IFS Defence case study interview

John Brownbill, CEO, The Outsourced Training Company


John Brownbill, The Outsourced Training Company


John Brownbill is the CEO of The Outsourced Training Company and a former Sales and Marketing Director at BAE Systems and Flagship Training. He has been involved in three separate Customer Review process implementations and here he summarises his experience of the values gained. Listen to the full case study

Archie Hughes, Chief Executive, Defence Aviation Repair Agency (DARA)


Archie Hughes, CEO DARA


When Archie took over as Chief Executive of DARA he inherited a difficult customer relationship challenge. In some cases relationships could be described as adversarial and cultural change was necessary to turn DARA into a commercial and customer focussed enterprise. full case study

Bill Black, Chief Quality Officer, European Aeronautic Defence and Space Company (EADS)


Bill Black, CQO at EADS


Bill's CQO responsibilities are enterprise wide across EADS and his core focus is the on-time, on-cost and on-quality delivery of services to customers. With huge contracts at stake, long term customer confidence is vital and the Customer Review process has been integrated into company strategy as a means of establishing excellent working relationships with EADS customers. full case study

Heather Coker, Business Winning Excellence Manager, BAE Systems


BAE Systems


Heather Coker is responsible for the Customer Voice programme covering all business units across the BAE Systems enterprise. Here she describes what it's like working with Bsquared and the CRp process. Listen to the full BAE Systems case study

Christine Gilbert, Former BAE Systems Customer Voice Programme Manager


“I can’t say enough good things about the partnership relationship I experienced with Bsquared.” more

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