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Bsquared Customer Review Process
Bsquared's newsletter is titled - "Customers, are you thinking what they're thinking?". This is where we share insights and good practices in B2B customer management. Register for the next edition here. more...

The Team

The core team at Bsquared

Nigel BagleyNigel Bagley

Nigel thrives on helping Bsquared’s customers become more client focussed. He believes in a pragmatic approach that means engaging with front line staff, helping them streamline customer-facing processes and vastly improve service. more about Nigel Bagley...

John BowlerJohn Bowler

John's business background includes engineering, sales and marketing as well as a stint for Her Majesty in the Royal Navy. He regularly advises organisations on the way they align themselves to and engage with their customers with the objective of better understanding their customers' needs. more about John Bowler...

Rob BrickleRob Brickle

Rob is known throughout many sectors for his Customer Relationship Management expertise, his skills are used by a number of blue chip companies in complex industries to create profitable and mutually beneficial client relationships. more about Rob Brickle...

Victoria Derry-ThomasVictoria Derry-Thomas

Victoria has many years experience helping clients build stronger relationships with their key accounts. Victoria has worked with client facing teams across Europe, helping to improve their customer interactions to build smoother, more profitable partnerships. more about Victoria Derry-Thomas...

Jenny KingJenny King

Jenny is at the hub of most Bsquared client relationships, supporting the team with expert administration, communications and logistics. Before joining BSquared, Jenny worked in Healthcare and Financial Services and is not easily fazed when the going gets tough! more about Jenny King...

Malcolm RicksonMalcolm Rickson

Malcolm uses his 30 years of experience in Defence and Government to help a wide range of clients plan strategically, develop their businesses and improve customer relationships. A man who has served at the highest level, Malcolm was awarded the OBE in 1998 for services to the Ministry of Defence and Defence Exports. more about Malcolm Rickson...

Kerry RobinsonKerry Robinson

Kerry provides the main consultants point of contact between customers and Bsquared consultant; managing the administration of a project, from delivery of workshop materials, through review guide development, to production of reports and initial analysis, to invoicing and close-out of project. more about Kerry Robinson...

David ShinnDavid Shinn

David helps organisations to understand the voice of their customers. Achieved by applying a rigorous analysis of the feedback supplied; highlighting commonalties and anomalies. He spent 40 years with the Royal Navy before getting his MBA and joining Bsquared to help organisations improve their customer relationships. more about David Shinn...

Tug Wilson, BsquaredTug Wilson

Tug has a strong grip on technology and the benefits these can provide in the interaction between organisations be it in logistics, procurement, sales or marketing. His emphasis is on helping customers recognise how they can deliver the best service possible, in a timely and efficient manner. more about Tug Wilson...

Andrew WiltshireAndrew Wiltshire

Andrew is passionate about helping customers understand how and why they need to maintain optimum key customer accounts for the good of their business. He helps clients develop value propositions, adopt best practice processes, and identify new business opportunities that bring increased profitability. more about Andrew Wiltshire...


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